Its growth rate is one of the fastest among todays OTT, As more people knew about ESPN+, it got more traction among paying fans. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen. It signals the coming of sports updates, exciting plays, funny moments, and more. Lets crunch the numbers with these viewership statistics. It celebrated high school and college seniors with Senior Night when their careers were suddenly ended without ceremony, profiled sports personalities who were doing good in their community in Feel Good Friday segments and on Mothers Day connected moms in the medical field with their sports hero (Eli Manning, Kyle Lowry, Roger Federer, and Derek Jeter). The 129,000-square foot facility has four studiosand produces programming for ESPNs U.S. networks, including, NBA Today, NBA Countdown, In the Creas, ESPN FC, In April 2018, a new facility at New Yorks South Street Seaport overlooking the East River and the Brooklyn Bridge went online. ; MLB; NBA (The Finals on ABC); NHL (Stanley Cup Finals on ABC); college football including the College Football Playoff; mens and womens college basketball, including the womens NCAA Tournament; tennis Australian Open, Wimbledon and US Open, all start to finish; The Masters; WNBA; Little League World Series; and more. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. For the ninth straight year, ESPN will be the No. averaged 523,000 viewers, a 29% increase vs. 2021. was up 23% for its best first quarter since 2018. Most-viewed Mens College World Series (MCWS) since 2018 and second since 2014. Target audience characteristics This time, the most active group was those aged 25 to 34. ESPN's target demographic are adults aged 18 to 49. During this time of uncertainty and with its familiar programming missing, the company learned fans needed sports in their life more than ever. Similarweb analyzed ESPNs audience composition based on on-site visits. 33% of ESPN employees are women, while 67% are men. bleacherreport.com Audience Demographics. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. Programming stunts highlighted great performers such as Tom Brady, Michael Jordan and the Williams sisters; and the anniversary of Title IX was noted with a variety of top games and performances by female athletes. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. espnW also contributed leading content, notably When We Play, a programming initiative spanning ESPNs networks and platforms June 2123. The current quarter will be the 30th consecutive in which ESPN has been the No. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. The 21,000-square-foot space is supplemented by a separate studio for NFL (2020) and a huge rooftop platform that can accommodate a public audience. 16% of ESPN employees are Hispanic or Latino. UPDATE EXACTLY ONE YEAR LATER: ESPN carries more than 4,800 hours of live coverage and original programming. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. , digital and social. How popular is the cable network, exactly? UPDATE EXACTLY ONE YEAR LATER: Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. In that year, 35.71 percent of respondents aged 18 to 29 years stated that they. ESPN Overseas Viewership. Persons ages 18-34 averaged 238K viewers per race, up 43 percent over 2021, and Persons ages 25-34 averaged 169K viewers per race, up 46 percent over 2021. The disparity is consistent with other sources of information. Their number swelled quarter after quarter. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Yes. It is popular among female audiences, especially black females. More than 458 million viewers watched eSports in 2019. (Source: Comscore), With a packed sporting schedule in September, ESPN set a record high for total streamers and minutes spent streaming. Things were a bit slow the following year. Debuting on ESPNs launch day (September 7, 1979), ESPNs first and flagship show defines the sports news genre. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. On Monday, Jan. 17, it garnered its biggest audience ever with an average of 658,000 viewers. The ESPN and ABC broadcasts increased 26% and 8% respectively from last year (4.45M; 3.80M), which made up for a 12% decline for NFL Network. . You no longer have to wait until you get home to get your sports fix. ESPN beat its closest competitor by 74%. Up 13% and on pace to deliver its most-watched year since 2016. The fact that the SportsCenter tune has been an earworm for decades says a lot. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. Broken down by age demographics, ESPN.com was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.com as their favorite sports site. The weekday afternoon edition of NBA Today saw an audience growth of 32% in 2022. ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. Table of Contents. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the. Lets crunch the numbers with these viewership statistics. However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. In a sign that MLB is reaching a. In an ever-changing and competitive landscape, ESPN continues to lead through a focus on quality, creativity and an inclusive culture.. ESPN Audio accounted for over half of all sports listening and more than one in five people (22%) listen to ESPN Audio across all platforms each week on average. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. ), storytelling (, ) and compelling personalities. On radio, the nations largest sports network, in addition to the usual weekday talk shows (hosted from commentators homes), weekend listeners were treated to great World Series and NBA Finals games of the past. Need Photos? Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning30 for 30films. You can use this information to anticipate new or improved offerings from ESPN. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. You can keep track of your favorite teams or athletes anytime and anywhere. 3. Production from six remote studio locations overlooking iconic locations in Doha. Dont read too much into these numbers yet. Also, The Undefeated and the Kaiser Family Foundation conducted a nationwide survey that explored the views and experiences of African Americans during the coronavirus pandemic. The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. espn.com Audience Demographics. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. Also, espnWs 11th annual Women and Sports Summit with its promise of uniting a world-class group of leaders across sports, business, and entertainment for a conversation that will drive change and opportunity for women in sports moved online with a best-ever lineup of speakers. Digital Age Distribution. ESPN continues to reap benefits with boxing telecasts; through eight Saturday night telecasts on ESPN, Top Rank on ESPN has averaged 1,102,000 viewers, up 40% from 11 Saturday night telecasts in 2019. The top 16 most-watched daily sports news/studio shows on television among total viewers. over 60 Last updated 10/1/16 . , was up double digits vs. 2021 (except for the 1 a.m. show which was up 9%). recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. The average salary in the NBA in 2023 is. In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. In addition to the companys internal efforts to enhance opportunity, inclusion and retention for women and people of color working to create a vibrant community where all employees feel valued and engaged and where diverse voices drive innovation and curiosity across the organization, ESPN Corporate Citizenship looked externally to make a difference. The companys efforts were rewarded with strong growth, despite the sports shutdown. Knowing these things can help you keep up with trends. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% , strong performances from cable televisions annually most-watched three programs the, College Football Playoff Semifinals and Championship, NFL Wild Card Playoff Game on a Monday night. ESPNs Snapchat team was busy building two new shows . Combat sports continue to be strong performers on both linear television and ESPN+. Damjan's career took a lot of twists and turns, veering away from humanities towards sports and tech. It also topped the no. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. 2 sports network in the U.S. in 2020. In all cases, the passion and work ethic of ESPNs people proved essential in rising to the occasion. It shattered ESPN audience records for documentaries and won a Primetime Emmy Award for Outstanding Documentary or Non-Fiction Series. It increased by 11% from the previous year. It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. Sold-out annualespnW: Women + Sports Summitincluded more than 300 attendees and two million tuning in for the livestreamed panels via espnWevents.com, Twitter, the ESPN App, YouTube, Facebook, and ABC News Live. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). As examples of matching content to the times, SportsCenter stayed on the air with expanded editions to document the latest when sports first shut down. "This was up a whopping 26% over 2018, and it represented the event's highest viewership since 2015," Jon Stainer, managing director of Nielsen Sports, Americas, said. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. Later promos were born of the importance to stay connected with fans. 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. A different survey from Statista shows that ESPN viewership in September 2015 was 3.26 million. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). Basketball players have the highest salaries in the US and the world. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. ESPN+ presented StatCast alternate presentations while ESPN Radio was the exclusive national radio home of the post-season including the World Series for the 23rd consecutive year. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. In Womens Basketballs 2021 season, the NCAA Tournament audience grew by 45%. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. Doug Kezirian named ESPN sports betting insider. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). Launch of W. Studios with its first content series. The average NFL player salary is $4.5 million. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. Click the logo and sign up for access to the ESPN Images Library. ESPN worked with women and Black-owned marketing agency JOY Collective. It averaged 311,000 viewers and had a high of 544,000 for its February 10 episode. The average audience over the 17-race season was 87.4 million, down 4.5% on the average in 2019 but similar to the figure in 2016, 2017 and 2018 and better than the averages in 2015 (80 million . 2 fantasy sports app. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. The largest age group of visitors are 25 - 34 year olds (Desktop). ESPN+, now with 11.5 million subscribers, continues to grow and add to its programming: Soccer programming was enhanced with exclusive Bundesliga and Scottish Premiership action adding to an already industry-leading offering of international soccer plus the MLS. Read on to learn more about your and probably your dads favorite sports channel. Viewership for ESPNs exclusive coverage of the. ESPNs Digital properties include ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. ESPN is right in the middle of things. 12% of ESPN employees are Black or African American. SportsCenters late-night edition is now one of the top ESPN shows by ratings. There were 24.9 million ESPN+ subscribers by the start of 2023. To regular people, these syllables wont make sense. distributed by ESPN Radio and airing on over 200 radio stations across the country. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. It was the most-watched match since the Bulldogs faced the Oklahoma Sooners in 2018. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. The increase was 15% after the first two rounds. Secondarily, we look at the types of resources that we have. A collaboration between Andscape and the NBA. was up 56% from the previous year and the most-viewed since 2017. Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. It was also more segmented, with six different age groups. Six commissioners from the top American professional team sports discussed the resumption of competition in the midst of the coronavirus pandemic: Gary Bettman (NHL), Cathy Engelbert (WNBA), Don Garber (MLS), Roger Goodell (NFL), Rob Manfred (MLB) and Adam Silver (NBA). The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. Third-Round match, featuring Serena Williams last appearance on the court, was the most-watched ESPN tennis telecast on record, with an average of 4.6 million viewers. ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. audience grew by 45%. increased its audience 26% vs. the previous season. ESPN became a founding partner and through the year expanded its support efforts. 1 for at least 29 straight and also 21 consecutive in prime time. Primetime viewership is even better for the leading cable network. TV: 76 million pay-TV subscribers have access to ESPN, per . in three languages Spanish, Portuguese, and English. Many of its audiences are from the younger demographic. . During 2022, ESPN+ showcased its most-viewed event, most-streams in one day and three most-viewed original series ever. ESPN Radio programming is also available on Sirius XM, via digital distributors Apple Music and Tune In and on ESPNRadio.com. ESPN Stories debuted on the ESPN app in July. Sports Betting analyst Joe Fortenbaugh signed a new deal and is a co-host of a new radio show on ESPN Radio, Joe & Amber with Amber Wilson. Some of the decline is related to the rise of streaming, which isn't captured. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. Jan 13, 2021 This statistic presents the frequency with which viewers watch television shows or video content from ESPN in the United States in 2017, sorted by gender. Lastly, the 18 to 29-year-olds had a respondent share of 35.71%. The increase was 15% after the first two rounds. In 2021 F1 welcomed 2.69 million fans back to its events - after closed doors in 2020 - even though many races had limited capacities, and some could not welcome fans at all due to the Covid-19 pandemic. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports' English Premier League viewership was up by 21% in 2019. Rabid sports fans would recognize them from a mile away. Members of Generation Y, those born between 1979 and 1994, consists of 58 million extreme sports enthusiasts and are the action sports market target audience. The Bahrain Grand Prix on March 20 kicked off the 2022. Mike Soltys December 7, 2021. We will start with the demographics of ESPNs fan base and see what kind of people follow it. ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. On Friday nights, there were Disney movies with a sports theme. Sports talk and event programming. The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. 109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. Also, tennis US Open was held in a bubble without fans and ESPN provided its usual two weeks of marathon telecasts all matches covered on the ESPN app keeping 600 staffers healthy and socially distant in ESPNs biggest annual production. New programming and product features added: Added a fourth year (through 2024 season) of. Register for FREE to view full report To understand what makes ESPN successful, we should look at its fan base. ESPN beat its closest competitor by 74%. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. ESPN Digital is 30% larger based on unique users than the No. Airing live from the Par 3 course on November 14, the show averaged 1.8 million viewers on ESPN from 10 a.m. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. SportsCenters late-night edition is now one of the. Only 1.4 million people had subscribed to the service by quarter one of 2019 and 3.5 million by the years end. Best Poker Training Sites and Courses in 2023. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No.
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