The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. Privacy Policy. turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. How do you make an ad so bad that it makes me NOT want to buy it???? Were not gonna stop. That was 2018. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. New comments cannot be posted and votes cannot be cast. No one was asking if they were sorry or what they werent sorry for, they just confessed. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. which originally debuted in 2012. What the hell is it even supposed to mean?? To be kind, the effort is commendable. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. also represents a 10-points increase in awareness since June 1. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. Version. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. New comments cannot be posted and votes cannot be cast. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. Reeses is the greatest candy on the planet. The "Not sorry" slogan from Reese's commercials. Forgot? What a stupid slogan. Currently, At the end of the ads, [] Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Of course, one was eating chocolate and the other was eating peanut butter. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. Reeses ads are making an impression on Not sorry. stop, only to add: Just kidding. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? . Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Theres no warning telling you to eat Milky Ways responsibly. Of course the food collided and supposedly Reeces Cups were born. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. For more information, please see our Were not sorry. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. Not sorry. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. Were not sorry we know exactly what were doing. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Comparing these commercials to old westerns is unfair to the westerns. "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". By using our website you agree to the use of cookies as described in our. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. Check out our FAQ Page. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. (229) Buy Now. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Another, launched in late Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Archived post. Submissions should come only from actors, their parent/legal guardian or casting agency. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. We created a new campaign and gave the brand a voice: Not Sorry. When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. Reeses is no longer interested in their past persona. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. and our "The dribbling musings of a second rate wit.". By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. We created a new campaign and gave the brand a voice: Not Sorry. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Reeses is the perfect criminal. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. By using iSpot.tv, you accept our. Reeses hired Will Arnett as their new spokesperson. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Especially that "Are you drooling?" How do you increase sales for the most sold candy in America? If you're already a paid subscriber, please sign-in. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, (we don't. Archived post. The co-branded bar is set to be in U.S. stores next Optimize TV Ad Spend With Q1 2023 Insights. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. Get the free daily newsletter read by industry experts. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Have questions about this ad or our catalog? This site uses cookies to provide you with a great user experience. ), the company is fully embracing the. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. In this way, Is James Earl Jones the spokesman for Arby's? The company recently ranked No. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. Is this simply a new direction for the company to generate sales? About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Topics covered: business models, technology, partnerships, culture and high profile personnel changes. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. Scan this QR code to download the app now. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? And to make it even harder to resist, we used real products across all our communications. Youre welcome.. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Literally just every ad for Reese's Not Sorry campign. A landing page features videos and recipes. Optimize TV Ad Spend With Q1 2023 Insights. We, and our partners, use cookies to deliver our services. (@Chickenwench) November 2, 2018. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. and our June, spotlights the new Reeses Pieces Cup. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? Were not sorry we know exactly what were doing. A landing page features videos and recipes. They are the character in the murder mystery who it definitely cant be. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? It was big on Twitter back in 2010. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. Well here's the place to air your grievances! However you are not wrong on the 10 year mark. Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. (56) Buy Now. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Thats significantly higher than the 20% who Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. Is it a cry for help, or is it a cover up? Cookie Notice Reese's has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Adding pieces to the cup, genius. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. No one wants a THIN Reeses peanut butter cup! Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. It would work in an old Clint Eastwood western. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. Jargon The Website is not intended for readers under the age of 18. Hard to count them without taking a bite. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. | 2 p.m. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). Privacy Policy. Free to qualified media, marketing and advertising professionals. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. ET, Webinar this time last year, reports YouGov. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. "I kinda like it. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. They want to be bold, unapologetic, and unexpected. Im sure innumerable. one. I check back every day to look for new content and it's usually good for at least half a chuckle.". REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. originated in marketing campaigns for this candy. Before posting or commenting, please check the rules in the sidebar. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. So its just cheeky "sorry we are delicious, not". Until one day Reeses said enough. My MAGA cousin does this not sorry crap on Facebook all the time. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. EXCLUSIVE: Nora Hannons House Fires Back! Cookie Notice Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. Not Sorry, in the age of public apologies, are words we seldom hear. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Like, really lean in to it. I remember that. The original incarnation of Reese's #NotSorry was a response to the campaign "Sorry, I Was Eating a Milky Way" launched by competitor Mars in 2012. Table of Contents show Why do Reeses ads say not sorry? were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. What does it do? Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. More recent versions have themes specifically relating to buying Reeses for Halloween, with one (below) suggesting that you can always Everywhere, pretty sure even in banks". 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. Melissa Locker is a writer and world renowned fish telepathist. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand.
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