While failure is usually something we try to avoid, oftentimes the biggest moments of growth and success stem from taking risks. Fun facts about Cotton Incorporated's Blue Jeans Go Green denim recycling program: partnered with Warner Bros. to create a Batman-themed soap collection. She has worked for the Chicago Tribune and the Chicago Sun-Times, along with The South Side Weekly, City Bureau and The Peoria Journal-Star. side. 10 hours 23 min ago, By 20 Brands Gaining Gen Z Love Early in 2022 Jade Yan Ad Age May 2, 2022 Earth Day Green Messaging: 3 Strategies to Guide Brands Will Johnson Ad Age April 19, 2022 20 Brands Getting Gen Z's Attention (And Dollars) Jade Yan Ad Age March 17, 2022 Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality Offering comprehensive marketing research, Harris Brand Platform is an industry-leading tool for brand management. On Saturday, May 28, tickets go on sale to the general public at 2 p.m. Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker, The top 5 most creative brand ideas you need to know about right now, Amazon aims to prove Freevee's value to advertisers and gives an NFL update at NewFronts, Watch the newest commercials from Corona Extra, Bud Light, Kroger and more, TaylorMade boosts DTC efforts, moving one golf brand fully online, CMO hiring trendsmore women and diverse leaders, but average tenure still short, LGBTQ+ group slams Bud Light for not defending transgender rights, Possible TikTok ban6 ways brands can prepare and stay relevant, AI and representationad leaders discuss equality in emerging tech, The top 5 creative campaigns you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', Tubi and Mischief made three satirical films about media buyers for upfront season, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Brands that dominated in the previous poll included Lexus, Ocean Spray, Gap and USAA, choice to buy now, pay later after acquiring and most recently integrating fintech company Afterpay. So, I'm excited to introduce #WordleWednesday: a time where I look forward to sharing lessons inspired by everyone's favorite daily word game. 18 comes amid a continuing creative resurgence at the food company. 65,000 EVs from Swedish electric carmaker Polestar over the course of five years. In July, the brand also partnered with streetwear brand Clot, started by a Canadian-born Hong Kong actor, to create a collection that includes embroidered boat shoes. As an individual, I strive to maintain a sense of "living" at work for myself. This cost-effective tool has been helping leaders refine their strategies for more than 20 years. Participated in seminars led by industry leaders, who spoke about their takes on what they are seeing, how to prepare and deliver to consumers. Don't be afraid to be your own catalyst to get out of the funk. 2. face compelling circumstances. : About two-thirds (67%) of workers say mental health services offered by employers are beneficial, with Millennials, parents with children under 18, and remote workers most likely to say such services are beneficial. Ann-Christine Diaz The software company added the choice to buy now, pay later after acquiring and most recently integrating fintech company Afterpay in January 2022. I always say, learn everything. . 2 months 3 weeks ago, By If you want to lead and disrupt your channel, it's vital to catch customer preferences, behaviors, and trends when they are ripe. Both Calm and Urban Decay got aBridgertonboost. Invest in leadership development and empower your team to work both autonomously and collaboratively. **Streaming service Crackle, which placed 11th, has increased its distribution with a Marriott Bonvoy partnership as well as acquiring video company Redbox in May. #Leadership #Management. After purchasing 100,000 Teslas, the company is now set to buy 65,000 EVs from Swedish electric carmaker Polestar over the course of five years. 20 brands gaining Gen Z attention right now The Ad Age-Harris Poll ranks brands by how much their equity has changed with Gen Z By E.J. Perhaps the most obvious, yet not always practiced, road to clarity. Mint House, the New York-based startup is making apartment-style lodging with hotel-like amenities popular with corporate workers who would otherwise stay at luxury hotel brand such as W Hotels, Westin Hotels & Resorts or Omni. During Hispanic Heritage Month (and throughout the year), it is important to stop and take a moment to recognize and reflect on the many contributions and successes of the Hispanic community. 12 hours 44 min ago, Square's January 2022 TV spot "Every day is a resolution". beloved by Gen Z, including Netflix series (Bridgerton, The Witcher) and singers (Harry Styles). create a Whirlpool Virtual Showroom at the end of, to search for TikTok correspondents to post about their stays at the brands hotels, 90% of online resale platform Depops users are under the age of 24. The logistics of getting a young kid to and from Panama back then were not for the faint of heart, but my parents were committed to the importance of these trips and me having these experiences and understanding. The brands other content included a YouTube series spotlighting Latinx-owned businesses. #InternationalWomensDay2023 #Leadership #PuttingOurHeartsIntoEverythingWeDo, In celebration of International Womens Day, Im proud to recognize and thank all the women of Hostess Brands for the ownership, commitment, collaboration, creativity, and positive energy on display in every one of our facilities, every single day. Conducted quarterly, the poll ranks brands by how much their equity has changed with Gen Zthat is, how much this generations perception of these brands is changing from quarter to quarter. #branding #marketing #hospitality #hotel #apartment #strategy #newyork #startup, Clube de Regatas do Flamengo from Brazil is seeking a range of methods to pursue the U.S. soccer market through scheduling matches with U.S. clubs, supporting youth soccer programs, merchandise sales and U.S. sponsor partnerships. The women of Hostess Brands are engaged at every level and in every aspect of our efforts to build a premier snacking company. Using data from Harris Brand Platform, the tracker ranked the top 20 brands by brand equity growth in Q1 2022 among Gen Z consumers, ages 18-24. And, as two Mexicans living abroad, we agree. Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker. The brand created an account at the start of this year after a TikTok featuring a Whirlpool microwave went viral in 2021 and is also benefiting from the #CleanTok hashtag that popularized videos featuring home appliances and cleaning. Shin, H., Eastman, J. and Li, Y. It gives you a sense of how engaged consumers are on this platform and specifically with Converse, she said. **Two pet food brands cracked the top 20Mars Inc.-owned Iams in eighth and Nestl-owned Purina Dog Chow at 10th. My parents worked so hard and did so much to make sure that I knew my culture and developed a sense of belonging in my Hispanic community. Meditation app Calm came in 14th, a jump Harris poll CEO Will Johnson attributed to the companys recent partnerships that indicate its recognition of how pop culture references are revered and rewarded by Gen Z.. You may be able to access this content by logging in via your Emerald profile. Tupperware was a vital part of 70s culture; it was something from a nostalgia perspective that they wanted to include, said the brands VP of global communications and PR Cameron Klaus in an interview with PR Week. that the NFT market is collapsing as the sale of non-fungible tokens saw a 92% decline from September 2021 to last week. Here's an excerpt of the rule from the USCIS website: By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Stated Johnson: Never mind that Kraft Heinz just lost the naming rights to the Pittsburgh Steelers stadium this past weekfrom announcing the development of a renewable and recyclable bottle made of paper in May to rebranding their 85-year-old classicKraft Macaroni and Cheeseto drop three syllables in June, Kraft Heinz had a busy Q2.. Gen Z is often described as more inclined to shop secondhand: 90% of online resale platform Depops users are under the age of 24, according to Business Insider. #leadership #growth #shoppermarketing #WeAreJustGettingStarted. Our new remote and hybrid culture has increased the level of flexibility we can offer to our people. The app recently worked withBridgerton actorReg-Jean Page as part of its bedtime stories series and has also brought on Harry Styles and K-Pop singer Ros from the group Blackpink. While networking remains one of the best ways to land a new job, social media may be its new competitor according to our latest survey in partnership with Express Employment Professionals and featured in Forbes. You can update your choices at any time in your settings. What do you do to power through these periods? We celebrate you and thank you for everything you do to inspire moments of joy for our customers, consumers, stakeholders, and each other. Adrianne Pasquarelli #WordleWednesday #leadership #biztips, Yesterday's winning #Wordle got me thinking about the difference between existing at workand living at work. Hey @Converse, how about renaming your Green Chuck Taylor's after Maite Rodriguez? Eli Lilly Case Study: Drop in Price, Increase in Esteem, Pedialyte Case Study: One Brand, Many Users. This included working with influencers, hanging out on TikTok and highlighting their sustainability efforts.The most important aspect of this strategy is deciphering the difference between branding and marketing. Following the 120-110 victory over the Dallas Mavericks in Game 5 of the Western Conference Finals, the Warriors have earned a berth in the NBA Finals. These factors also reveal extra information about the particular ways in which a brand is appealing to Gen Z: for example, high quality numbers indicate that Gen Z thinks a brands products are good quality, while high familiarity and consideration numbers could mean Gen Z is just starting to learn about the brand. Tune in for our America This Week: From The Harris Poll audio event, this Friday at 10am EST on LinkedIn for a data-driven discussion between our CEO John Gerzema and CSO Libby Rodney. Today I'll be featuring yesterday's winning word, *ALIKE*. Its properties are well-rated on user review sites. Gen Z pet ownership has surged during COVID, according to a survey by the American Pet Products Association in March, which found that Gen Zers favors small pets. Coming off our third straight year of double-digit net revenue growth, CEO Andy Callahan, CFO Travis E. Leonard, MBA and CGO Dan O'Leary talked about the company's strategy for sustainable, long-term growth and highlighted how innovation is helping to drive that growth. Club Flamengo will need to advertise that loyalty from people for this club to the U.S. audience to properly present their community. When we hear the word soggy, most think of things like a pizza delivery that took too long or that time you forgot an umbrella during a rainstorm. Its viral success continued following the release of Flamin Hot Mountain Dew when images circulated of a similar Funyuns-themed soda, which was ultimately proven to be untrue but likely contributed to the brands jump in brand equity.. Activate your account. - Love is a better motivator than fear in business. When expanded it provides a list of search options that will switch the search inputs to match the current selection. How? Automotive website Cars.com came in eighth. America This Week: From The Harris Poll audio event. I believe that all leaders can instill this ethos by making employees their top consideration, and by leading from a people-first perspective. Our reports investigate how people are responding to our ever-changing world, exploring subjects ranging from the Super Bowl to TikTok. With this word, I immediately thought of Rock-a-bye baby and the line When the bough breaks, the cradle will fall, and down will come baby cradle and all. As a leader, we must always know what our boughs or critical components of the business are and focus our efforts on developing and reinforcing them to make sure they are strong enough to keep the proverbial baby in the tree. GDPR. Learn more in our Cookie Policy. Back in the States, my mom lived with just one very expensive rotary phone call every week to let her know that her daughter was okay. - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. **Footwear brand Timberland, which placed fourth, put out a campaign in February called TimbsTrails that highlighted a new emphasis on digital marketing. #WordleWednesday #Leadership #WorkCulture, Yesterdays winning #Wordle : *BOUGH*. according to market research firm Insider Intelligence. Select Accept to consent or Reject to decline non-essential cookies for this use. Rather than sign leases for the 22 U.S. buildings it operates in today, it instead manages the units under revenue-share agreements with building owners. Square, a brand under the recently-renamed parent company Block Inc., attributed its rise in popularity to its content showing younger demographics how to start their own business. https://lnkd.in/eBRtDJGK By listening, anticipating and prioritizing data (and the pace at which you respond to that data). Proud of the Freshly team for this important step forward in our commitment to sustainability. #WhatAWeek #Growth #Leadership #Innovation #WeAreJustGettingStarted. The Snapchat deal granted Converse early access to a new feature that allows users to share with others clothing worn by their Bitmoji, which is a cartoon avatar. The Netflix series 'Drive to Survive' has presented that brand perfectly. All sarcasm aside, for me it actually did We were delighted to showcase our portfolio of tasty products with CAGNY attendees and share the deliciousness of both our Hostess and Voortman brands! Home appliance manufacturer Whirlpool ranked second, which it attributes largely to its presence on TikTok. In order to qualify you need to have: A team cannot successfully operate without clear direction on business goals and how each individual's work can help to accomplish them. 394-414. https://doi.org/10.1108/JPBM-08-2020-3049, Copyright 2021, Emerald Publishing Limited, Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. Yesterday's #Wordle reminded me of the importance of clarity--and doing everything in your power to avoid a *foggy* roadmap. Brands cracking the top 20including Whirlpool, Lululemon, Hostess and Hertzdeployed a range of marketing strategies to reach younger buyers, including working with influencers, hanging out on TikTok and highlighting their sustainability efforts. The company produced videos in December 2021 on YouTube with creators in their 20s such as Elle Mills and Charlie Chang, with tips for Gen Z entrepreneurs such as how to create a career in gaming and how to go viral on TikTok. Calm (+8.7) and Old Spice (+10.5), gained traction by. Consider the growth of F1 over the last five years. - 8 months 2 weeks ago, Square's January 2022 TV spot "Every day is a resolution". He hired Spanish tutors or put me in school so that I would also learn to read and write. Takeaway: Despite the great strides corporate America has made in the mental health space, (41%) of workers still say their company doesnt offer any mental health services, which could be negatively impacting operations as depression is estimated to account for $44 billion in losses to workplace productivity. The brand partnered with Disney on the release of Encanto, a film that features a Colombian family. LINK:https://lnkd.in/gVU8nfTf, Our Chief Growth Officer Dan O'Leary spoke to Jesse Newman at #TheWallStreetJournal about the #mini #snacks trend. to encourage people to get active with their dogs. Since the inception of the program in 2006, over 2,100 tons of waste have been diverted from landfills. I'm incredibly proud of our B2B team for this week's launch ofFreshlyWell, our dedicated business arm delivering mealtime solutions to employers, organizations, and member communities. It gets my brain moving before the coffee hits. Ingredient resources: At Freshly, where we manufacture fresh prepared meals to order, we can't afford a disruption in our supply of fresh ingredients. Although most Americans are covered by health insurance, a U.S. Government Accountability Office report found that coverage doesnt guarantee access to mental health treatment. after COVID-19s toll (Gen Z/Younger Millennial: 71% vs. General Public: 68%). Are you a print subscriber? Like millions of others, this daily puzzle is a key part of my morning routine. We love their taste! Hostess Brands on LinkedIn: 20 brands gaining Gen Z love in early 2022 Could younger buyers reverse Tupperwares dip in momentum? Schultz and Jade Yan. Staying nimble is only half the battle. Doa Angela's popularity among its subscribers is attributed to our fondness for traditional forms of gastronomy, a loving and caring Abuela, and our craving for enchiladas. The likes of Nike, Sephora, Ariana Grande, Adidas, Estee Lauder, Topicals and many other leading brands have tapped the London-based creative agency in recent years to help them understand and. Neutrogena has relied on influencers such as R&B artists Chloe and Halle and actor Lana Condor to promote its content, while Marriott Bonvoy launched a TikTok competition to search for TikTok correspondents to post about their stays at the brands hotels. 2 months 3 weeks ago, By E.J. Whirlpools social initiatives also include clothing donations and net zero-emission standards. Are you a print subscriber? said the brands VP of global communications and PR Cameron Klaus in an interview with PR Week. Converse Chief Marketing Officer Sejal Shah Miller attributed the brands rise with Gen Z to a renewed investment in its so-called All-Star Community, a network of 2,300 people worldwide that she described as a grassroots micro-influencer community that is rooted in creativity. Members, who must apply, include musicians, photographers, skaters, stylists and others who assist Converse with marketing efforts, including via commissioned work, and have access to mentorship opportunities. Whirlpool, for instance, now ranks second by brand equity growth among young consumers. The brand is owned by Chicken Soup for the Soul Entertainment. We did not view it as an opportunity for marketing or product, a Converse representative told Ad Age this week. Cosmetics brand Urban Decay, a subsidiary of L'Oral, placed third. This should be matched with calibrating top talent and working to develop, stretch, and retain these people. The brand, which provides payment and software solutions for companies, grabbed the top spot in the latest Ad Age-Harris Poll Gen Z brand tracker, which ranks brands making the most progress with the coveted generation. The brand created an account at the start of this year after a TikTok featuring a Whirlpool microwave went viral in 2021 and is also benefiting from the #CleanTok hashtag that popularized videos featuring home appliances and cleaning. Like so many brands getting an unexpected lift from TikTok, Funyuns time in the sun came in May when the Food Network recycled a clip showcasing how the snack is made for TikTok, Harris Poll CEO Will Johnson said. The brand tapped members of the All-Star Community for its Pride campaign, which focused on the Found Family. That was the brands take on the idea that LGBTQ+ people often find kinship not from blood relatives, but from people who connect over shared experiences. Theyll be covering the latest trends in society, the economy, and the consumer marketplace. Even those of us who love what we do still have days, weeks, or months that just feel soggy. Therefore, this study highlights the distinctive patterns of Generation Zs relationship with luxury by identifying their choice of a luxury brand, the nature of the brand relationships, what characterizes these relationships and the internal and external influences that shape these relationships. This second poll looks at brands making the most progress during the first quarter of 2022. Full survey results, tables, and weekly summaries can be accessed for free at. It is up to USICS' discretion whether they consider a certain circumstance as a compelling one.) I'm so proud of the Freshly team for this incredible momentum! I'm a big believer in unlimited paid time off. The Blackwood Seven team will join Kantars Analytics Practice, with the transaction anticipated to complete by the end of April. What other aspects of your job instill a sense of living vs. existing at work? Our role as leaders is to coach, develop, be a sounding board, and remove blockers. One tactic that seems to be scoring with the generation is connecting to the stars of hot Netflix shows. (2022), "Is it love or just like? Some of them are obvious, like Lululemon and Urban Decay; others less so. - 8 months 1 week ago, By Several brands, including Whirlpool (+11.1), Neutrogena (+9.6), and Marriott Bonvoy (+9.5), achieved growth from engaging, Lululemon (+10.4) and Hertz (+8.5) benefited from. Regarding NFTs, close to a fifth of Millennials (18% vs. 8% of the general public) regularly purchase NFTs and a similar number (20% vs. 11%) have purchased a few already. Chances are, channeling your energy elsewhere for a bit will be the recharge you need to feel solid at work again. These factors also reveal extra information about the particular ways in which a brand is appealing to Gen Z: for example, high quality numbers indicate that Gen Z thinks a brands products are good quality, while high familiarity and consideration numbers could mean Gen Z is just starting to learn about the brand. 31 No. Ad Age and The Harris Poll's recent brand tracker showed that Hostess was named one of the most favored brands among 18-24 year olds! #thankyou #internationalwomensday2023 #momentsofjoy, CEO Andy Callahan spoke to Food Dive's Christopher Doering about growth and innovation at Hostess Brands. These involved packing one, sometimes two, SUVs full of food and supplies, and our entire family piling in and driving hours each way. Instead, the brand made charitable donations, she said, including $250,000 to the Uvalde Strong fund. Gen Z is often described as more inclined to shop secondhand: 90% of online resale platform Depops users are under the age of 24, according to Business Insider. It surveyed consumers ages 18-24; younger members of Gen Z are unable to answer without adult supervision, so are excluded from the analysis. The brand worked with video game influencers in late 2021 such as Twitch host KarimCheese,who made a video sponsored by the brand showing him teaching his grandmother video game lingo. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Ad Age and The Harris Poll's recent brand tracker showed that Hostess was named one of the most favored brands among 18-24 year olds! formId: "2069918e-2066-4277-b5c7-9dfcca30e10a" Kazbars combines layers of delicious soft chocolate cake and crme -- which Hostess does so well -- with candy crunch and melt-in-your-mouth caramel or smooth chocolate fudge. Dan talks about the #minivantest and the #goldilocksmoment when creating our innovative Hostess Bouncers. This study aims to focus on understanding the consumer-luxury brand relationships among Generation Z. Recognizable celebrities, lingo, and social media platforms ease the connection of familiarity for Gen Z to corporations and will continue to be successful. However, our data reveals that they are also leading positive trends in mental health: Takeaway: Theyre willing to talk about it, normalize it, destigmatize it and just say Hey, Im just not okay and I want to do something about it, Cara McNulty, President of Behavioral Health and Mental Wellbeing at CVS Health, said. It has alsoreleased new products (including a caffeine-filled snack cake Boost Jumbo Donettes)and launched its first national campaign in 10 years called Live Your Mostess that focuses on the little moments in life. We are now seeing more and more F1 events every year. **Allstates inclusion in the poll, at No. Of those using social networking to research candidates, more than half (55%) have found content that caused them not to hire the applicant. And as a CEO, my goal is to ensure that every member of my team can achieve this, as well. By Garett Sloane - 3 days 22 hours ago Along with Square and Whirlpool, the top five also included cosmetics brand Urban Decay, Old Spice and Electronic Arts. : Social media can be a great tool for connecting with others, but its important to remember that potential employers are looking at your accounts, too, Express CEO Bill Stoller said. You may unsubscribe at any time. - Trust & Collaboration. What doesn't have to adapt? The brands other content included a YouTube series spotlighting Latinx-owned businesses. Are you a print subscriber? Ad Age Studio 30 2023 The Harris Poll, LLC. The Ad Age-Harris Poll ranks brands by how much their equity has changed with Gen Z. The brand worked with video game influencers in late 2021 such as Twitch host KarimCheese,who made a video sponsored by the brand showing him teaching his grandmother video game lingo. Alexandra Jardine Moreover, the findings generally support that Generation Zs relationships with luxury brands are characterized by like rather than love; while Generation Z may feel a high level of loyalty toward luxury brands in terms of attitudes and behaviors, they do not necessarily have strong, passionate feelings for them. - 8 months 4 weeks ago, By In this clip, he addresses the #retailmedia investment asks coming from customers and how they can be justified through true collaboration & transparency. Our guest this week is Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands. While Martha, Gordon, and nearly all the channels on the chart have production teams and top-of-the-line equipment, Doa Angela cooks in her own humble kitchen, and her daughter records all of the content with her phone. However, NFTs may still have a future with Millennials, according to our latest poll: While only (28%) of the public say they invest in cryptocurrencies, (39%) of Gen Z and (51%) of Millennials do (vs 26% of Gen X and 6% of Boomers), along with (39%) of Hispanic and (37%) of Black Americans (vs. White: 26%). Activate your account. Brands that dominated in the previous poll included Lexus, Ocean Spray, Gap and USAA. : Theyre willing to talk about it, normalize it, destigmatize it and just say Hey, Im just not okay and I want to do something about it, Cara McNulty, President of Behavioral Health and Mental Wellbeing at CVS Health, said. portalId: "8654532", The app recently worked withBridgerton actorReg-Jean Page as part of its bedtime stories series and has also brought on Harry Styles and K-Pop singer Ros from the group Blackpink. Lululemon launched a clothing resale program, and Hertz purchased a fleet of EVs. Via advanced market research and analytical methodologies, Harris Custom Research helps your company go to market faster, manage its reputation, and measure your consumers needs. #genderequality #genderequity #seeher, Hostess Brands is incredibly proud to support the great work that the Dream Factory of Greater Kansas City does for Kansas City kids! Serving as an extension of Freshly's mission to break down the barriers to healthy eating, this effort creates new opportunity for long-lasting and meaningful impact. And so, theres a lot we can do as communities, but we also need to let people understand that its okay not to be okay and to seek help.. "Workers who are the beneficiary of an approved employment-based immigrant visa petition (Form I-140) may be eligible for a compelling circumstances EAD for up to one year if they: Even during the instability of the Noriega years, she sent me every summer. Home appliance marketers including LG, Whirlpool and Electrolux are using retro songs, crowdsourcing and influencers to target young shoppers even before they own homes. The company highlighted its informational content on EVs as a reason for this, along with its heavy presence around NCAA basketball games at the end of 2021 and March Madness this year. The data from the collages and their accompanying descriptions were evaluated using content analysis. Another example is the new MLS team in Charlotte. We love their taste! Although many companies focus on how their company makes people feel, it is ESSENTIAL for people to know who your company is in the first place! The full Finals schedule with opponent, dates and times will be announced at a later date. #soccer #flamengo #marketing #branding #sports #brazil, Kantar has today announced we have reached an agreement to acquire Blackwood Seven, the Denmark-based marketing measurement and optimisation company. : Despite the great strides corporate America has made in the mental health space, (41%) of workers still say their company doesnt offer any mental health services, which could be negatively impacting operations as depression, is estimated to account for $44 billion in losses, What Brands Can Learn From Gen Z's Environmental Awakening.

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