A. The Suave Teen is a Canadian publication that primarily targets high school teenagers. They are useful for reaching general consumers of services. 6. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? D. overruns D. bleed page both I and II only 11. Traditionally, newspaper advertising space for national advertisers has been sold according to the: With reference to the types of readership, which of the following does this scenario illustrate? c. space units Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . A. bleed page. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. A. C. diminishes the value of pass-along readership. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? C. selective binding. Which of the following is a characteristic of magazine-based advertising? The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? A. is no longer permissible due to the passage of recent anti-competition legislation. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. c. an insert a. an insert : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? D. The problem of clutter is usually solved with split runs. C. demarcated zone. and more. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. Explain how the increased use of fair value accounting might increase information risk. C. general business magazines. E. It is typically used only for B2B marketing. B. Overrunning Which of the following technological processes makes it possible to personalize an advertising message? Magazines that are published for special-interest groups are targeting: If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: Which of the following is a primary advantage of magazines? Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. false. \text{Proceeds from issuance} &&\text{Net sales:}&\\ _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. E. the selective binding ability of a magazine. \quad\text{Current year-end}&32,311&\text{Net income:}\\ B. Lack of permanence Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. B. B. B. open This activity is referred to as _____ basis. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. B. high reach and frequency. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. The consumer maximizes utility by consuming at point A. II. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Marketers of tobacco products spend most of their media budget in magazines because: REQUIRED _____ are local TV stations to which a single television network supplies programming and services. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. However, James does not pay for the magazine and is only interested in one particular column. C. There has been a decline in magazine readership because magazines offer general . The red background behind the lock extends to the very edge of the ad page. C. flat _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. C. preferred position MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. Which of the following is true of consumer magazines? B. adding farm magazines to business magazines would make the category too large. Which of the following is considered a major criticism of the DAGMAR approach? C. reduced advertising rates. D. national newspapers. c. They are not suitable for targeting niche markets. What was the net amount of the sale? The total audience, or readership, of a magazine can be calculated by: D. lower lead time. Verified answer. B. She saves every issue and often uses them as reference material. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. A. lower permanence. E. subtracting the pass-along readership number from the total readership count. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. E. NNN rates. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. C. Poor reproduction quality The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. both I and II only 11 They are suited to marketers interested in reaching general consumers of services. Poor reproduction quality While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? A. ancillary circulation rates. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. a. content C. creative space buys B. multiplying the total readership by the average pass-along readership number. Advances in production. A. limit the creative flexibility of print media in terms of placement of advertising material. D. Long life span Experts are tested by Chegg as specialists in their subject area. d. economic selectivity B. printacular. B. selective binding E. Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising. Which of the following is true of newspapers as an advertising medium? A. gatefolds. Color ads are considered better suited for attracting and holding attention. Greater creative flexibility Which of the following is considered to be an advantage of newspapers as an advertising medium? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Raiment Inc. manufactures sewing machines. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Which of the following is true of newspaper advertisements? During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. C. gatefold. e. demographic selectivity. Syndicated shows are often aired during an undesirable time period. A. gatefold. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? They offer several valuable specialized services to advertisers. Creative inflexibility B. a circulation verification system. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. National newspapers Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? A. multisensory ads. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. : C. Pass-along readers should be totally discounted in evaluating magazine readership. Which of the following is true of magazine advertising? Greater reach _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Low lead time It also features several advertisements for men's products such as watches, clothing, and grooming products. Classified Flighting creates cost efficiency by using advertising only during purchasing periods. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. B. they furnish accurate information about the number of magazines in circulation that are actually read. Major retail chains E. the pass-along readership offered. A. gatefold. D. reduce overall costs of newspaper advertising. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. High market share and good market potential. B. limited frequency. James regularly borrows a magazine from Lily, who subscribes to it. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Which of the following is true of weekly newspapers? \quad\text{Current year-end}&23,475&\text{Operating income:}\\ C. They are sold only through circulation. Communications objectives are derived from marketing objectives. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. C. printaculars A. historically farms were not perceived as businesses. D. overrun. D. It cannot be applied to regional and local newspapers. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: B. overrun D. result in horizontal promotional conflict among advertisers. d. They are also known as B2B publications. 16. They offer high market penetration and coverage. Which of the following statements is true of communications objectives? Enter the email address you signed up with and we'll email you a reset link. B. Newspapers in large cities provide very little geographic selectivity to advertisers. 1. C. Tangential readership b. C. Regional newspapers What was the profit or loss from the sale? _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. B. special-interest consumer magazines. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine.
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