And theres not one God damn thing wrong with it. But feel free to continue defending this shit with absolutely no argument whatsoever. If the company would like our business, it must no longer air vulgar ads. No soft porn. Princess Nokia joins the hair, animated as a human, and raps: If its shaved,its waxed or full of hair, So away with that and lets make some noise. A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis whether shaved or not. Can you imagine going back in time with your style and pissing everyone off by showing your ankles?? * So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like bikini or down there for the pubic area. The charming commercial comes as beauty and hygiene brands, in particular, are increasingly using clever marketing to attack the taboos inherent in their products, as Fast Company points out. The ad is not overly sexualized. Alas, at the rate were going, I wouldnt be surprised to see Gillette replace the female model in this womans razor commercial with a trans male, giving Americans their first full-on closeup of a banana hammock in a television ad. I know how a razor works. It cheapens women, treating them like a piece of meat. Venus Pubic Hair & Skin Razor is specifically designed to help protect It works on men, who happily ogle the imagined poon and maybe turn and say, Hey babe, you should, uh, trim down there. A sale may or may not happen (and Im sure Schick has a pretty good idea what the number is) but something more important happened. Its impossible to shift a societal norm that has been in place for centuries overnight!, Need a credit fix? (like you couldn't have before? Until you pull commercials like this, I WONT buy any of your razors. President Biden: Let boys play on girls teamsor else! Along with the video, the effort includes a TikTok component inviting others to sing "The Pube Song. When it fires, anything near the target is caught in the spray. Bob Garfield. Douchey username, check. touching the skin. Digital channels such as Facebook and YouTube allow advertisers to target prospects with great precision. I wont buy their products again. This is a great ad and it hits their target market and provides a solution to an issue that women have. We made a song about pubes, sung by pubes to normalize the conversation around pubic hair, and to celebrate our new regimen, Venus for Pubic Hair & Skin. Made without parabens, dyes, fragrance, and silicones. Excellent review. I believe that explicit ads like this one, when shown at all hours of the day, hasten the loss of our childrens innocence and contribute to a coursening of the culture. I would not buy the product or recommend it to anyone I know! I was embarrassed for us both. I feel for you. This is garbage!! About Us. We dont need to see it. Are you a print subscriber? #trending #commercial #gillette #venus #disturbing #hair #pubic What the company and its agency, BBDO Worldwide, fail to appreciate is that not everyone is going to enjoy a full-on closeup of a stubbly crotch as they sit down to dinner. Couldnt agree more. No one needs to see this commercial of woman shaving pubes, going too fartake the commercial off the air! Even in this voyeuristic world, theres no need to be see things that weve been doing for ages. Absolutely agreed, Janet. How fucking dare they! Products can be found at all major retailers where you find Venus products or on GilletteVenus.com. By the way, folks, this drive-by shitposter didnt even have the balls to provide his real email address. I suspect that the people who complained loudest about this ad were not in the target market and would not have bought the product anyway. I was shocked but then was disappointed immediately, expecting the first labia on TV commercials. provide a protective layer of glide to help prevent shaving irritation, I dont agree with you at all that the Schick ad objectifies and heavily sexualizes women, or that its message is youre not good enough (where on Earth did that come from? Its absolutely creative and well produced. Advertisers have a responsibility to not run ads like this during the day and during primetime hours when children may be watching. Venus for Pubic Hair & Skin Our new lineup takes care of your hair and skin down there with precision razors and grooming care. Now, Gillette Venus is jumping into the bikini line fray by encouraging consumers to say pubic.. This ad needs to be pulled. I hate ALL pubic hair ads. Gillette Venus stated on YouTube: Its time to get comfortable with the word pubic and the whole area down there. Advertising does influence and they know this. These ads are horrible. Youre wrong, by the way. and optimally spaced blades allow the blades to cut hair while barely The only way to stop them is to push back. I find them unnecessary. Im not sure how erections are somehow not related to sex but vibrators are, Fine told The Post at the time, in reference to some mens brands that prominently promoted remedies for erectile dysfunction. This is three generations of family caught in the crossfire of Gillettes very public pubic-hair pruning a man, one of his teenage daughters, and his grandson. Doubly so if you missed Gillettes ill-advised animated video for The Pube Song. (I only wish I was joking.). DISTURBING Gillette Venus dancing pubic hair commercial! Gillette's Venus For Pubic Hair & Skin Razor is designed for tricky areas. Right, Scarhide. Agreed! Its the 21st century dont be a psycho. This year, the hair returns, accompanied by rapper Princess Nokia for a new tune thats more pop than Broadway. You saw this commercial several times with your mother? The Gentle Trimmer and the Skin-Softening Oil, the newest additions to the collection, were created in the spirit of just that to give women even more choices when it comes to their pubic grooming routine.. Also, the razor refills come equipped with a Take this off the air. The video debuted on Venuss social media channels. Absolutely ridiculous when we have to watch a woman shave her PRIVATE parts! NO FEMALE WANTS A CLOSEUP OF ANOTHER WOMANS WHOO-HA! That would have been stunning and brave, wouldnt it? That was the most appalling commercial I have ever witnessed!! In a now deleted tweet, Gill said, Young teens are already watching porn but theyre finding hard core aggressive videos that give a terrible view of sex. Agreed! Finally an adult assessment. Gillette TV Spot, 'Proudly Making Quality Razor Blades More Affordable', Philips Norelco OneBlade TV Spot, 'Finally' Song by The Isley Brothers, Gillette Proshield Chill TV Spot, 'Shields and Cools as You Shave', Schick Hydro Silk TrimStyle TV Spot, 'By the Pool', MicroTouch Solo TV Spot, 'Full Body Control', Venus For Pubic Hair & Skin TV Spot, 'Thin Skin: Prep, Protect and Maintain', Venus Pubic Hair and Skin Razor TV Spot, 'Piel delicada' [Spanish], This site uses cookies to provide you with a great user experience. TV spots simply appear, and in exchange for viewer indulgence advertisers owe a measure of restraint and respect for the sensitivities of everyone in the room. If you trim, or you shave or youre bare down there Or sing it. Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as "pubic." It found that nearly half of them believed it feels more accurate to use such terms. If they could target this at hipsters and women with tatoos, which they are probably doing on paid social, YouTube and elsewhere, great. Dermatologist and gynecologist tested Scrape the scrote. All I ever wished to be was just another hair You should come to the UK for all kinds of cringeworthy ads that appear well before the 9pm watershed, just when you are sitting down for dinner with your family. If youre not down with the raw visuals and explicit language of Gillettes Venus for Pubic Hair and Skin razor ads, then give those mens razors a try. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Maybe its just a way for insecure marketing folks to feel like theyre making a difference in the world and not just peddling razors or sports shoes or whatever. In 2019, sex toy company Dame filed suit against New York City subways for pulling out (no pun intended) of a deal to run their risqu posters in trains ads that read, simply, Toys, for sex alongside an image of one of their devices. Tampons? As seen on TV/YouTube in 2022. Shaving isnt sexy. Whats with the swearing? - Gillette Venus TV Commercial (2022) - Princess Nokia Jingle for Shaving MUSICOM PRODUCTIONS 55.1K subscribers Subscribe 107K views 6 months ago As seen on TV/YouTube in 2022. Submissions should come only from actors, their parent/legal guardian or casting agency. It depends on who you ask. Its impossible to shift a societal norm that has been in place for centuries overnight! We will NEVER PURCHASE anything from this company again!!! Oh whats a curl to do The Gillette commercial is offensive & in my opinion completely missed the mark! I bet you dont teach your kids about sex, alcohol and drugs either huh? They need entry level porn@ A soft core site where everyone asks for consent and no one gets choked etc.. Pull these commercial, theyre inappropriate for numerous reasons.. Modesty? These ads are so suggestive and disgraceful in their attempt to normalize the discussion of pubic hair on prime-time television. Depending on who you talk to, Steve, this ad is either empowering to women or exploitative. Simple solution is do not buy Gillette products. Have you heard about the private school in Manhattan that received complaints from parents for teaching sex education lessons to first-graders, including masturbation? Its mons pubis, Raden, but I understand your enthusiasm. Thanks for reading. Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia. Advertising is a shotgun, not a rifle. No, its because the visuals and language used here are clearly outside of accepted norms for television ads that run at all hours of the day. GTFOH. In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. Please understand, this blog receives a fair number of drive-by shitposts from people who dont want to leave their names, and I mistook your comment for one of those. Why the mass hysteria about the pubic area? Its ok to say our name Agree with most everything you said, Lacey, except for the men are sick part. Activate your account. The commercial objectifies and heavily-sexualizes women to sell a product that removes hair. And who are you to warn anyone of anything, Mr. or Mrs. Fd Up? Or better still, display them in a supermarket. Its as if morality has just been rejected & FORCED out the door! SORRY! And we all know children repeat what they hear. Who is Gillette trying to appeal to? If it werent for the two second shot of her running the razor across the inside of her thigh, it wouldnt be completely obvious what the ad was even for. Or does it empower them? Watch the sequel to Venus' pubic hair musical Rapper Princess Nokia joins the brand's singing pube searching for acceptance By Parker Herren Published On Jul 14, 2022 To Continue Reading.. . It was gay in a non cool gay way. It created this ad to sell razors. Methinks you are in too much of a hurry, Anonymous. Activate your account. So vote with your dollars, and let your voice be heard on social media. For women its more of the tired, over used, hyper-sexualized, youll-never-look-like-them-but-buy-our-product-and-you-might bullshit advertising has been shoved in womens faces from the get go. As the model in this ad probably isnt the best choice for connecting with the widest audience, digital would be a great strategy here. This world is so perverted and there is zero modesty. But in recent years the brand has undergone a revamp, trying to shake off accusations of "toxic masculinity . Gillette Venus for Pubic Hair & Skin Gentle Trimmer Plus 1oz Smoothing Exfoliant Visit the Gillette Venus Store 6,711 ratings | 38 answered questions Style: Trimmer + Exfoliant About this item GENTLE HAIR REMOVAL: Lateral skin protection fins offer a gentle removal of hair in the pubic area. In a world where schools teach first-graders about masturbation and encourage children as young as age 4 to change their gender identification without their parents consent, I dont see anything wrong with wanting to preserve our kids innocence just a little bit longer. Check out our FAQ Page. 90% of the women who complain about this ad probably ran right out and bought the razor. Most razor and shaving products opt for a spa. They blast immoral and indecent behaviors in ads and billboards and call it ok. Because people dont have a firm foundation of truth, they are tossed to and fro with whats not ok. Those who oppose those indecent behaviors are ridiculed and called intolerant. He can give you the free gift of grace. The mons pubus and labia. The full collection is pH balanced and made without parabens, dyes, fragrance, silicones, and is dermatologist and gynecologist tested. Schick is pandering to a bunch of dudes who cant abide the thought of womens product being advertised without the women in those commercials being sexual objects. Venus collaborated with the female rapper to produce Its Time to Care (For Your Pubic Hair) featuring Princess Nokia, debuting on Venus social platforms today. A woman in a fairly modest bikini type outfit? If youd read my review, youd know that my main problem with this ad is that it runs at all hours of the day, during all kinds of programming, in front of all audiences. For a closer shave, reapply shave gel and carefully shave against the direction of the hair growth. Modesty is beautiful. How dare anyone express an opinion that conflicts with your own. My man absolutely drools over this ad. You can write to them on Twitter at @Gillette and @GilletteVenus and on Fakebook at https://www.facebook.com/gillettevenus. This ad is inappropriate as are some others being aired now. The packaging too, features the words "pubic hair." So often, brand purpose and other virtue signaling by big corporations is just bullshit disguised as social consciousness to trick gullible consumers into buying from them. Manscaping is very much a thing, and has been for years. I thankfully havent seen this particular commercial yet, but am familiar with the greedy push of such companies disregarding the respect of decency, If you havent seen this commercial out in the wild, Cheryl, then consider yourself lucky. You see it on TV, in popular music, and even (and most alarmingly) in our schools and classrooms. Venus acknowledges not just any razor will do for shaving where your skin is most sensitive -- which is why its developed its Venus razor for pubic hair and skin with its patented irritation defense bar, offering a smooth shave where blades barely touch skin. 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By using iSpot.tv, you accept our, Dollar Shave Club Dr. Carvers Easy Shave Butter. Odd that everyone is so offended by a woman wearing more clothes than someone on a beach pretending to shave her bikini area. "Its Time to Care (For Your Pubic Hair) is one of the current commercials being aired by Gillette Venus. What once was not ok is now ok. What once was bad is now good. Optimize TV Ad Spend With Q1 2023 Insights. The ad isnt for men. When we launched this collection of products last year, we wanted to offer something for every woman and their own unique grooming routine, says Stephanie Niezgoda Moss, R&D Director. As part of the body-care brand's new Venus For Pubic Hair & Skin. I guess if youre into hiking through the forests to get to your objective.. Then by all means, go for it!! Despite the controversy, a survey conducted by Gillettes ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated womens grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Companys report. Dermatologist and gynecologist tested. Contact the Creativity Editors. SAY PUBIC!Now, 'You can do you!' I named this blog The Cranky Creative for a reason, and this is one place where you will find truth in advertising. However, we know that a year later there is still more work that needs to be done. ;-) Take the bush off. or daily as a gentle cleanser. All Products. Vote with your dollars. But the uproar over this Gillette ad is different. If this is the best your team at Venus can do, its time you replace them! Children do not need to be exposed to adult private matters. But when they got one look at me, the ruling from society was, Ew, not you. Oh whats a curl to do?. (adsbygoogle = window.adsbygoogle || []).push({}); I went looking for a way to let Gillette know its gross and inappropriate. I love that Venus is using all means necessary to get people comfortable with saying pubic, says Princess Nokia, co-writer and featured artist. Really no morals, this is a disgrace to women. This ad, I think, contributes to a coarsening of the culture. With the expansion of the collection, the brands #MySkinMyWay commitment continues, celebrating all women and all skin, helping them feel comfortable in their skin by providing solutions to care for their grooming needs, whatever their preferences may be. Please if your kids are old enough to hear that the 13 year old VIRGIN Mary gave birth and raised it with a 30 something year old theyre old enough to see pubic hair. pubic skin from shave irritation. Think again. What must little kids be thinking when they see these types of commercials? Obviously, there are is a faction of people who continue to push, push, push at the boundaries of what is acceptable in our society. In 2022, 'Pubes' are 'in', according to Gillette Venus. It seems like a very male perspective when it comes to whats appropriate sexually.. The company may push away customers if it continues advertising in a repulsive manner that offends parents. Not even the relative higher profile heartburn and diarrhea.pubic hair. So, do yourself and your wallet a favor, and buy the blue razors. You make a ton of great points, Marie, and I totally agree. Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as pubic. It found that nearly half of thembelieved it feels more accurate to use such terms yet only 18% are actually using them. Theres a war going on right now over female identities and what constitutes a woman. Venus Pubic Hair & Skin Starter Kit $45.00 Gillette Venus Radiant Skin Starter Kit $30.00 Venus Direct Original Razor $10.00 Venus Direct Extra Smooth $15.00 PURE Shaving Cream, Manuka Honey & Vanilla $6.00 Venus Comfort Glide White Tea Refills $18.99 Venus Direct Comfort Glide White Tea Razor $13.00 Venus Platinum Extra Smooth Razor $17.00 Thanks, Kristin. You really can say pubic This is not what good advertising is supposed to do. Gillette really missed the mark on this one. You may remember how rigorously I defended the trimming bushes ad for Schicks Hydro Silk TrimStyle razor also a product for women who shave down there. The Cranky Creative. The lack of a visual metaphor and overt talk of pubic hair are jarring to most peoples sensibilities which is why, if you read the comments from both reviews, youll find not only more complaints about the Venus ad, but more complaints about the Venus ad from women. Tell Gillette what you think, Anonymous. they stopped showing a cute commercial with dogs from Chewy, but they show this crazy! Thats a sale. No one needs to have their private business displayed on tv. . But the little hair finds joy in meeting and singing with hairs of every length, age and hue as she spreads the message of pubic pride across an animated beach city. The commercial is appalling! Privacy? Women would rather read about it in a womens magazine than see it broadcast it on TV for every man, woman and child. Seriously, everyone in advertising is so obsessed with creativity and being creative, and then when Schick rolls out a cute visual metaphor (that quite impressively shows off what the product can do), people complain about it. I wish for you a path towards resolving your anger. Gillette Venus is refusing to beat around the bush when it comes to discussing personal grooming in a humorous ode to the humble pubic hair, the blight of soap dishes up and down the land.. Different strokes for different folks, for sure. I think Randy was trying to make a snarky comment about the conservative views of people who watch Fox News, but I appreciate your input. This is going beyond boundaries of shaving and you think its ok? For that reason, Im excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.The Venus for Pubic Hair \u0026 Skin Collection is now available for purchase YAY! Maybe you should deal with some larger issues than pithy crap like this. And least of all, children dont need to see these things. Is it because it is near her vagina? Sign up to have it sent to your inbox. Thanks for contacting us. NicoleTarko Schick just positioned itself in millions of mens minds as *sexy*. Venus acknowledges not just any razor will do for shaving where your skin is most sensitive -- which is why its developed its Venus razor for pubic hair and skin with its patented irritation defense bar, offering a smooth shave where blades barely touch skin. What some people dont get is that the majority of us do not want, nor do we need, to see such authentic examples of personal grooming in our living rooms. If you havent already figured it out if you buy Pink razors and such that have the same product in Mens (not in pink), youre simply paying PINK MARK UP, AND THE COMPANIES ARE COUNTING ON YOUR NAIVETY TO DO SO. If you confess with your mouth Lord Jesus and believe in your heart that He was raised from the dead, you can be saved. It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear? the strand sings. teaching sex education lessons to first-graders, including masturbation? Television is a mass medium, and advertisers have a responsibility to ensure that their work is appropriate for all audiences to whom it is shown. Of course, some online are cheering this commercial for telling real womens stories and celebrating positive body images: If you are someone who thinks Gillette created this ad because it is a champion of women, allow me to disabuse you of such illusions. Venus 2-in-1 Cleanser + Shave Gel can be used during your shave to Most of you complainingass motherfuckers wont do it. The 60-second music video finds the animated curly lamenting, You can find tutorials for the masses for doing brows and curling lashes, but influencers wont mention me. Pretend shaving where there is no hair on a womans thigh? But if you want to talk about taste, or about who these ads are aimed at, we can do that, too. Shock value meter its off the chart but the vulgarity meter is knocked off the chart! Now, now. How long before the Mach 12? If I was going to buy a product like this, I would rather be convinced to buy it by reading what it actually does or by reviews of people who already have used it so I can hear what their experiences were as far as product quality and effectiveness to make my decision rather than watch some woman looking at herself in the mirror, dancing around, and standing outside with her friend. NEWS FLASH, LADIES! Thank you. The Creativity newsletter is editorially curated to spotlight the work thats hitting the markor missing it altogether. Exactly right. Sounds like smart advice to me, Rebecca! Thanks, Dixie. Update: Gillette never responded to this tweet. 5mm Bikini Comb Attachment to precisely trim pubic hair to a uniform length. Why dont they show men shaving their hairs down there? Gillette did not create this ad to empower anyone. Its why were excited to partner with Princess Nokia to launch the next chapter of this important campaign.For Princess Nokia, partnering with Venus to help people get comfortable with saying pubic and to show up in the world as their truest selves, was a natural partnership.I love that Venus is using all means necessary to get people comfortable with saying pubic, says Princess Nokia, co-writer and featured artist. . . Its disgusting! Fake email address, check. Venus's pubic hair and skin regimen pack is designed to help protect pubic skin from shave irritation during your shave and provide soothing moisture to help reduce ITCH after you shave. The 1-minute spot sees our cartoon hair. Shop Now Starter Kit for only $7 Get started with our most popular 5-blade razor and handle color.